An often underestimated lever for environmental impact and textile durability is microfiber release during washing. This is exactly where Livinguard® Better Fresh comes in: through a protective polymer functionalization, the fiber structure is stabilized, significantly reducing the release of microfibers.

But that’s only part of the story. The innovative technology also delivers advanced odor control by neutralizing odors directly at the molecular level. A permanent positive surface charge attracts, binds, and neutralizes odor molecules. The result: long-lasting freshness without biocides or metals – and without leaching. At the same time, the function is refreshed with every wash.

Less odor also means less washing – creating a double benefit for the environment and extended product lifetime.

Combined with Livinguard® EFD, this creates a holistic approach across the entire value chain:

The technology enables salt-free dyeing while significantly reducing water, energy, and chemical consumption – a key step toward future-ready textile production.

Experience both technologies combined for the first time in a sample T-shirt.

Visit us at Techtextil in Frankfurt, Hall 9, Booth C50 – and secure one of our limited sample T-shirts, featuring both Livinguard® EFD and Livinguard® Better Fresh.

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