Green fashion brands and key segments

From 18-20 July 2026, Innatex will bring around 200 green fashion brands together with industry players at Messecenter Hofheim Rhein-Main in Wallau, near Frankfurt am Main. The international trade fair for sustainable textiles offers a sales and communication platform not only to the traditional clothing sector but also to a wide range of textile product groups, including accessories, footwear, home textiles, fabrics and toys.

Ecoalf will make its Innatex debut. The Spanish label, regarded as one of the most prominent international names in sustainable fashion, joins a line-up already known for its quality: Vaude (active and outdoor), Mazine (streetwear), Jan'n June (contemporary womenswear), Knowledge Cotton Apparel and Thinking Mu (relaxed and urban womenswear and menswear), Kuyichi (denim), Bask in the Sun (Mediterranean menswear), Inaska (swimwear) and Espadrij l'originale with women's and men's sandals.

The children's section will feature brands such as Sense Organics, Toby Tiger, Enfant Terrible and Pickapooh. New exhibitors include Saola with trainers made from ultra-lightweight materials and 360° with sailcloth bags ranging from weekenders to hip bags and laptop sleeves.

Retail Summer Camp and coaching-inspired masterclasses

A new element in the programme is the Retail Summer Camp, held on Saturday, 18 July, in cooperation with CDH Mitte and Handelsverband Hessen. Aimed at specialist retailers across sectors, the format offers free, coaching-inspired masterclasses in which participants work through real-world cases and take away ideas tailored to their individual needs.

EmpCo Directive and Evolution Stage

The supporting programme again focuses on issues that are shaping the industry. In cooperation with TextilWirtschaft, strategy and communication consultant Ronja Hüttinger (BAM! Bock auf Morgen) will examine what the new EU Empowering Consumers Directive means for brand communications. Together with moderator Kirsten Reinhold, she will discuss how brands and retailers can continue to communicate with confidence and why the EmpCo Directive can be seen as an opportunity.

Following its successful launch in January, the Evolution Stage will return as a visually designed presentation space for selected brands. Conceived as a concept-store-style installation, the area links sales and storytelling. The format was conceived and curated by designer and halt.clothing founder Jonathan Radetz.