On July 18-20, 2015 the beachwear world is meeting in Florence for the eighth edition of Mare D’Amare. The marvellous Fortezza da Basso is going to host events, fashion shows, workshops and above all beachwear collections by over 250 brands from all over the world displaying the wide offer of the compartment. A unique and exclusive occasion for trade operators and specialists to gain the most comprehensive overview of 2016 summer trends: from the leading designers’ up to the young talents’.

The events are going to be virtually lived on the internet too, thanks to the innovative digital platform Mare D’Amare Digital, the very first trade platform in Italy which this year is going to be expanded and better structured in order to allow brands to interact through their qualified showcase at “mouse-hand”. A great opportunity for those who are not going to see the fair and who, nevertheless, will be granted the chance to enjoy it “live” by simply using either their personal computer or tablet: a great commitment for several people, technicians and qualified staff, involved in organizing the fair before, during and after the event.

“Our real strength lies in the very will of getting better and improving every year – points out Alessandro Legnaioli, President of the Fair – since we have been offering a full and cutting-edge service to our visitors ever since, in order to make the full range of our proposals available and easy to be accessed. It is no coincidence that our advertising campaign is referring to this different and lively approach. A happy guest is a very mindful guest and a mindful guest is very aware of their choices. Never forget that the beachwear universe is a lively and colourful universe itself, featured by light-heartedness and a quite uncommon life style. This is the real value of our project”.