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24/01/2024 – Shared commitment to sustainable fashion

Advance Denim launches denim collection with matte “Tencel” lyocell fiber

Lenzing Group, a global producer of wood-based specialty fibers, announced a collaboration with China´s internationally recognized denim mill, Advance Denim, to use matte “Tencel” lyocell fibers for their latest denim collection. As a long term partner for more than 15 years, this collaboration marks a significant milestone in the pursuit of bringing planet-conscious denim solutions that combine style and comfort to consumers.

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Partnership: Advance Denim with matte ‘Tencel’. © Advance Denim

 
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Partnership: Advance Denim with matte ‘Tencel’. © Advance Denim

 
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Amy Wang, General Manager of Advance Denim. © Advance Denim

 
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Dennis Hui, Global Business Development Manager, Denim at Lenzing. © Dennis Hui

 
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