Despite recent business challenges, the global industry still considers Vietnam a strategic, long-term market. A key highlight will be the return of the Econogy Hub, dedicated to eco-friendly materials, sustainable production, and certification. Aligning with Vietnam’s goal of establishing a closed-loop textile economy by 2050, the platform spotlights innovations such as organic fibres, recycled synthetics, and low-impact dyeing technologies. Complementing its sustainability initiatives, the fair will continue the development of its Innovation & Digital Solution Zone. This zone features cutting-edge technologies that optimise design, production, and supply chain management – from AI-driven prototyping to automation systems.

Apparel Fabrics & Fashion: sustainable growth engine

Vietnam generated over USD 44 billion in 2024 and has targeted USD 48 billion this year [1], with apparel textile manufacturers now prioritising sustainable fibres, innovative fabrics, and design-driven finished products. The category is set to include the debut Fashion Label Zone, showcasing boutique fashion houses, while the fair will also introduce a dedicated Fashion Accessories Zone for bags, footwear, jewellery, and more, likely to appeal to brands such as Tory Burch and Zara, notable buyers in the previous edition. VIATT 2025 attracted other global brand buyers including American Eagle, Callaway, Club Monaco, Decathlon, J.Crew, Lululemon, M&S, Nike, Puma, Target, and Wacoal. Meanwhile, Southeast Asian buyers took advantage of the international products on offer.

Home & Contract Textiles: riding the urbanisation wave

Vietnam's home textile market is experiencing robust growth, driven by rising disposable income, urbanisation, and changing consumer preferences. The market is projected to grow from around USD 3 billion in 2025 to nearly USD 4 billion by 2030 [2]. With many exhibitors at the fair aiming to leverage this growth, key product categories include bedding, bath linen, table linen, curtains, upholstery fabrics, and decorative textiles. The demand for these fabrics has drawn notable buyers such as IKEA, Muji, and Novotel to VIATT 2025. Additionally, VIATT's Econogy Check provides independent confirmation of eco-credentials, saving buyers time and resources while building trust across the supply chain. Exhibitors who pass the Check will be featured in the online directory, Econogy Finder, which helps buyers more easily identify exhibitors with sustainability certifications.

Technical Textiles & Technologies: innovation frontier

Driven by economic growth, adoption of Industry 4.0 technologies, and supportive government policies, the global technical textiles market is projected to grow at a CAGR of 6.5% from 2024 to 2032, reaching over USD 390 billion by 2032 [3]. Key segments include Clothtech (clothing), Indutech (industrial), Mobiltech (automotive), Medtech (medical textiles), Protech (protective wear), and smart textiles with moisture-wicking or UV-protection properties, many of which have been exhibited at the fair. Set to extend its technical scope, VIATT 2026 will introduce a dedicated Textile Chemicals & Dyes Zone, featuring additives for chemical recycling, fibre production, finishing & coating, pre-treatment, and weaving & knitting preparation, chemical dyes and pigments, and more.

[1] Vietnam’s garment-textile industry stitching a greener, smarter future.” March 2025, VietnamPlus, https://bit.ly/45CDhCt (Retrieved: June 2025)

[2] Vietnam home textile market – growth, trends and forecast (2025 – 2030)” March 2025, Taiwan News, https://www.taiwannews.com.tw/news/6053376 (Retreived: June 2025)

[3] Technical textiles market to grow at a CAGR of 6.5% during the forecast period; increasing adoption of technical textiles among several industries to foster market growth.” February 2025, Fortune Business Insights, https://bit.ly/4dJj2oU (Retrieved: June 2025)