Petit Bateau, a French brand since 1893 and active in over 60 countries and designs, produces and markets clothing, underclothing and pajamas for babies, children and adults has adopted Lectra Fashion PLM to accelerate product development cycles and reduce lead times. Petit Bateau’s main objective is to preserve its know-how, an essential aspect of its DNA, while expanding activities internationally. “Preserving our 120 year history and our unique know-how, while expanding our distribution network, is our main challenge. We are convinced that Lectra Fashion PLM can help us meet this challenge,” declares Pierre-Antoine Perrot, Chief Operations Officer at Petit Bateau.

“Our design and pattern-making teams can attest to the importance of Lectra’s expertise. Lectra helps us challenge ourselves and adopt better industry best practices. This is priceless,” says Nathalie Lempereur, Collection Director at Petit Bateau. “Today, Lectra helps us make daily decisions,” specifies Pierre-Antoine Perrot.

Petit Bateau’s objective is to optimize product development. “The time spent on product development slows down our growth today. Lectra Fashion PLM offers more flexibility and agility and thus allow our teams to be more reactive,” adds Pierre-Antoine Perrot. “Quality and sensory pleasure are two values inherent to Petit Bateau’s DNA. Quality symbolizes our authenticity; our clothes touch the skin and are linked to intimacy with our customers, which, in turn, impose tough development constraints and high standards of quality. Lectra Fashion PLM helps us manage these constraints,” continues Nathalie Lempereur.

Each year Petit Bateau develops 180 colors, 120 fabrics and 2000 references. The brand decided to implement Lectra Fashion PLM to accelerate development phases and improve collaboration between design, development and production teams. “We have complex information systems and numerous databases that are managed by different contributors to the garment design process. We needed tools that were plugged in a platform to reduce time to market,” continues Anouck Olry, Organisation Development & Corporate Social Responsibility at Petit Bateau. Lectra Fashion PLM will allow Petit Bateau to work from a unique, consistent and live set of information, shared by all departments.

“The objectives are to reduce the time spent on product development and enhance team innovation at the same time,” explains Jean-Sébastien Rousseau, Product Development & Purchasing Director at Petit Bateau. By eliminating administrative tasks, Lectra Fashion PLM will allow Petit Bateau teams to focus on design and product development.

Petit Bateau wishes to design more capsule collections, develop partnerships and they believe Lectra Fashion PLM can also be an ally in this endeavor. “We wanted to speak our partner’s language and use their tools. This is the reason why we selected Lectra Fashion PLM,” continues Nathalie Lempereur. “We are delighted to partner with Petit Bateau. Thanks to the work of both teams, this major French brand will be able to optimize their product development process and reduce time-to-market to achieve their goals and develop an ambitious international roll out strategy,” concludes Daniel Harari, Lectra CEO.

Comfortable-cotton-clothing lovers’ favorite French brand Petit Bateau, made specifically for the 0 to 924 month age bracket, has selected Lectra to help optimize product development and reduce time to market.

[ www.petit-bateau.com]