08/10/2025 – Sustainability
Fashion for Good launches “Beyond50 Denim”
Fashion for Good, together with leading global brands Bestseller, C&A, PDS Limited, Reformation, and Target, launched “Beyond50 Denim”: combining cottonised hemp and green chemistry, a project accelerating the use of hemp as an alternative to conventional cotton in denim.
The project aims to validate how hemp content can exceed 20% and reach 50% and beyond in denim applications. © Fashion for Good
The project aims to validate how hemp content can exceed 20% and reach 50% and beyond in denim applications. © Fashion for Good