On June 11, 2024, the global player received the German Award for Sustainability Projects 2024 in the “Production” category at the Bertelsmann Representative Office in Berlin, where it also took first place out of a total of four award winners.

The prestigious prize is awarded by the German Institute for Service Quality, the DUP Entrepreneur Magazine and the news channel ntv. The patron is the former Minister of Justice and Economics Brigitte Zypris, who is also a member of the jury team. The high-caliber decision-making committee examines projects from all sectors of the economy that implement sustainability in an exemplary manner – this year 70 companies from a total of 342 nominations.

The Karl Mayer Group impressed the jury with the development of Bluedye, a pioneering, high-impact solution for environmentally friendly denim production. The jury praised the project as a good solution that can serve all production improvement goals, including optimizing quality and environmental protection as well as reducing costs. The project is considered to be highly relevant for the sustainable production of jeans.

Arno Gärtner, CEO of the Karl Mayer Group, accepted the award and appreciates the recognition: “As a global company, we are very aware that sustainable products and solutions must never come at the expense of profitability for our customers. Our project has developed a technology for dyeing denim fabrics that reduces consumption of water and chemicals – usually very high – by at least 50% respectively, while at the same time reducing operating costs by up to 20% and meeting the exacting demands that buyers place on the colour quality of denim fabrics and yarns. A more sustainable, trendy pair of jeans that meets the fashion demands of consumers – this is exactly how we aim to exploit new technology to make a significant contribution to sustainable jeans production.”