Witnessing an influx of brands, manufacturers, and regional designers, the apparel fair’s Trend Forum, fringe event venues, sustainability-centric display areas, and key Asian zones and pavilions all proved high-traffic platforms. Speaking at the show’s close, Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, said: “The fair has been very effective for international and domestic suppliers to showcase their innovations to the South China market – likewise, we have had a very strong response from ASEAN-based buyers and brands seeking on-trend products in between two traditional sourcing seasons. As organisers we couldn´t be more pleased, having delivered a business-friendly trading platform for players from across the value chain, and given a stage to experts sharing insights across a range of innovative industry topics.”

At Talking Point and Textile Dialogue, Intertextile Shenzhen’s two seminar venues, topics ranged from the transformative impact of AI in the textile landscape to upcoming fashion trends for both S/S 2025-26 and A/W 2025-26, equipping buyers with key product and industry information. Across three days of insight sharing and trading, key international sourcing brands included the likes of Club Monaco, Diesel, lululemon, Ralph Lauren, Quiksilver, ZARA, and many more.

Three international buyer delegations crossed paths with exhibitors, including delegates from EA Chamber representing six countries, the Malaysia Knitting Manufacturers Association, and the Malaysian Garment Marketers Association. Meanwhile, with some travelling less than 50 km and some from further afield, twelve domestic delegations visited the fair, such as China Top 10 Designers, Shenzhen Jinhui Nanyou Fashion Creative Center Visiting Group, and Guangdong Garment & Apparel Industry Association Buyer Group.

Including both individual brands and various delegates, over 250 business matching meetings with exhibitors took place across the three-day show. The buyers included 20 Shenzhen-based designers and managers, from brands such as Daqinglio, Chiccomao, Dili Unbound, and Yishangshi. Representing the likes of Annil, Dayang, and Marisfrolg, many other domestic brand buyers visited the early summer showcase.

On the show floor, the Spring / Summer 2025-26 Trend Forum by Fabrics China gave buyers a visual anchor for future vogues. Meanwhile, the Sustainability Zone provided insights into different brands’ applications of sustainability policies, as did the debut of featured display zones Eco Trends by Intertextile x Sateri and Functional Sustainability by Intertextile x Idole. The early summer textile platform also included the Japan Zone, with exhibitors displaying accessories, cotton and man-made fabrics for menswear, ladieswear and sportswear; the Korea Pavilion, featuring jacquard, mixed woven, and more; and the Taiwan Pavilion, with a focus on high-quality lace, embroidery and yarn. Whether sourcing or showcasing, a range of exhibitors, visitors, and speakers offered positive assessments.

Exhibitors at Intertextile Shenzen praised the show for attracting high-end brands and promoting interest in sustainable materials. Feedback emphasised the increased quality of visitors, improved business exchanges and opportunities for new partnerships. Key takeaways included the introduction of eco-friendly an innovative textiles, AI technology for recycling and the importance of accompaning seminars.

Other upcoming shows:

Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn 27th – 29th August 2024, Shanghai

Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies 26th – 28th February 2025, Ho Chi Minh City