04/12/2024 – Digital printing
A dress to impress
At the “Icona d’Or 2024 Awards Ceremony” in Paris, Julia Nojac, President of Fespa France, wore a unique dress. The dress was the result of a collaboration that combined the creativity of artists, the expertise and accuracy of technology experts, and the ingenuity of Mimaki’s advanced digital printing.
Under the creative and technical direction of Fespa France and Mimaki, a team of artists and professionals helped turn an idea into a unique evening dress. The iconic print design was created by Madrid-based visual artist Kinda Youssef and, with the expertise of Rosanne Kooijman, Mimaki’s youngest female application specialist, the print was turned into a vibrant, detailed fabric. The elegant tailoring, done by French couturier Cécile Derouin, brought the dress to life.
Increasing role of advanced printing technology
Leveraging Mimaki’s inkjet printing, designers and creators are now able to explore new application opportunities that were not accessible before. Not only they can achieve high levels of customisation but also they can start from an idea on paper and get their final unique item through a process that is accessible, easy-to-handle and yet top-level in terms of quality.
Talking technology, the “Mimaki TS330-1600” dye sublimation inkjet printer served as the backbone of this creative project. The machine delivers on-demand printing with high-quality results, enabling the efficient production of the unique, one-off dress with minimal waste compared to conventional printing methods.
Arguably, this dress marks an example of what young professionals coming from various sectors and areas of expertise are capable of doing to push the boundaries of creativity using print. It also is a fantastic achievement in the application of personalisation in digital printing, furthering Mimaki’s vision of high-quality capabilities for universal application.