The new rules are intended to prevent goods that cause forest degradation or deforestation from being placed on the EU market. As one of the largest economies worldwide, the EU is a major consumer of wood-based raw materials. Therefore, the new law can significantly contribute to reducing global deforestation and forest degradation as well as protecting threatened forest areas.

“Wood is an incredibly versatile and valuable renewable resource and the basis for countless products. Our viscose fibres are just one example – they offer an environmentally friendly alternative to synthetic materials in various applications and are thus a promising material for the future. Of course, this only applies if the production of our raw materials does not take place at the expense of our earth’s natural forest resources. These forests are a bastion of biodiversity and climate protection for our entire planet and must be protected at all costs. No one can escape this responsibility,” says Craig Barker, CEO at Kelheim Fibres.

Therefore, the viscose fibre manufacturer has been exclusively using FSC or PEFCTM certified pulps exclusively from sustainably managed sources for many years and has received a top spot in the HotButton ranking three times in a row. This ranking is compiled annually by the Canadian NGO Canopy that campaigns for the preservation of ancient and endangered forests.