14/12/2021 – Digital Fair — auf Deutsch lesen

Successful Performance Days thanks to sourcing platform and live-streams

Not quite as expected, yet still successful. The team of Performance Days, which was held on December 1–2, 2021, draws an entirely positive balance.

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The Loop remains available all-year-round as a platform for the exchange of information. © Performance Days

 

Despite the pandemic-related cancellation at short notice of the winter edition of Performance Days, scheduled to take place at Messe Muenchen exhibition center, the digital fair provided two days of exciting expert talks, background information as well as panel discussions. The event organizers were rewarded with lively participation in the virtual edition.

“Although we are now used to ever-changing situations, the cancellation was a great disappointment for us. That is why we are particularly grateful for everyone’s understanding for the short-term decision and also positively amazed by the flexibility, spontaneity and the commitment shown by the numerous spectators at the expert talks”, summarizes Marco Weichert, fair organizer.

In order to cater accordingly to the needs of the branch, within the framework of The Loop, it is possible all-year-round to view online the fabric innovations and news relating in particular to the winter 23/24 season, the fabric highlights of this year’s Focus Topic as well as the latest color trends. In the Marketplace, visitors will find the numerous products from around 265 exhibitors, including the curated, sustainable fabric highlights from the Performance Forum. In order to present the fabrics to visitors in digital form as realistically as possible in terms of feel, design and structure, the Performance Forum was partly equipped with the latest 3D technology, including innovative tools such as 3D images, video animations and U3M files for download. In addition to The Loop, the interactive Digital Fair Platform for an exchange between manufacturers and brands via message, calls or video calls will be available to everyone up until December 17, 2021.

The highlights were surely the Expert Talks on December 1, 2021, and the sustain & innovate conference on December 2, which could be followed online via livestream. Fascinating expert talks, stimulating discussion rounds and informative panels provided plenty of material for discussion. The fact that the various topics could only be followed online did not seem to dampen any demand.

All talks, panel discussions and discussion rounds are now available for viewing at https://www.performancedays.com/loop/expert-talk-webinar.html.

  • Save the date: The next edition of Performance Days will take place in Munich and online on April 27–28, 2022.