An emblematic winter sports brand with high-performance, elegant pieces, Fusalp wanted to benefit once again from Lectra’s expertise, a major player in Industry 4.0 in the fashion, automotive and furniture markets, to strengthen its online presence. The skiwear and ready-to-wear brand first turned to Lectra in 2022 when it was looking for a PLM supplier that could offer not only a high-performance collaborative tool but also one suited to the company's structure and processes. Following the convincing performance of Kubix Link PLM, the collection management platform, the sportswear brand expanded its collaboration with the Lectra Group by choosing Neteven, a marketplace sales management solution.

“Fusalp, positioned today as a ‘timeless’ luxury ready-to-wear brand with collections available year round, is very happy to benefit from Lectra’s remarkable expertise and support. The deployment of the Neteven and Kubix Link PLM solutions plays an active part in the brand’s ambitions. After accelerating its digital transformation to optimize every stage in the life cycle of its collections with Kubix Link, Fusalp was able to win over new customers both in France and internationally by adopting Neteven,” says Julie Allanet, Head of E-Commerce at Fusalp.

Expanding international presence on premium marketplaces

Fusalp, which mainly generates sales in its own boutiques and stores-within-a-store, wanted to win new customers by developing its online offer while controlling its distribution network. The brand decided to rely on Lectra’s Neteven solution. Neteven is a solution, developed with the contribution of major players in the e-commerce sector. This integrated platform allows brands and retailers to simultaneously manage multiple marketplaces, anywhere in the world. This streamlined approach saves time, but also guarantees the consistency and quality of the information provided, while maintaining control of their brand image across multiple online sales sites.

“We are pleased to be able to support Fusalp, a classic luxury brand, in managing their marketplace sales through Neteven. We offer brands additional cutting-edge solutions capable of optimizing every step of their value chain and actively contributing to their growth and their success,” explains François Gonnot, Product Marketing Director at Lectra.