In today’s ever-evolving retail landscape, staying ahead of market trends and understanding a brand or retailer’s positioning within it has never been more crucial. Centric Market Intelligence unlocks real-time insight into assortments, price changes, discounting, promotional strategies, timing and consumer trends to optimize the product offering. Now packed with new and upgraded categories including Beauty, Outdoor Equipment and Childrenswear, these enhancements enable brands to dive deeper with even more comprehensive insights into these growing markets.

“The latest innovations from Centric Market Intelligence offer the unique ability to categorize and visualize related products into personalized groups enabling users to focus only on the most relevant competitive products,” explains Robert Figiel, VP Centric Market Intelligence R&D. “Brands can easily identify gaps in product offerings and discover opportunities for new product development or line extensions. Retailers benefit from a more intuitive way to analyze competitor assortments and optimize their own product mix for better market positioning. This automation saves hundreds of hours it would take to attempt to do this manually and more importantly, is often simply skipped due to bandwidth.”

Enhancement of decision-making throughout the end-to-end product lifecycle

When used in conjunction with other Centric solutions like Centric PLM, Centric Planning and Centric Pricing & Inventory, Centric Market Intelligence seamlessly enhances decision-making throughout the end-to-end product lifecycle. Brands effortlessly incorporate market intelligence into their planning, development and pricing processes, leading to more agile and market-responsive strategies. Retailers benefit from a holistic view of their operations, allowing for better coordination between market insights, inventory management and pricing decisions, ultimately driving improved performance and profitability. Users can pull competitive data as they work – understand other products that exist during product development, compare assortment and pricing during planning.