06/10/2026 – Advertisement
Microfibers no one sees
Something happens in the wash that the naked eye cannot see. Fiber fragments break loose and enter the wastewater. Livinguard Better Fresh works where the problem starts: at the fiber surface. Depending on fiber and fabric type, up to 80% less microfiber is released than without treatment. Invented and manufactured in Switzerland.
Without treatment, fiber fragments break loose from the fabric during washing. With Livinguard Better Fresh, polymers wrap around the fiber and hold it in place. © Livinguard Technologies
Without treatment, fiber fragments break loose from the fabric during washing. With Livinguard Better Fresh, polymers wrap around the fiber and hold it in place. © Livinguard Technologies
A visualization of the positive charge permanently bonded to the fiber. The functionality sits at the fiber surface and forms no separate film or coating. Hand-feel and the haptics of the material are unchanged when the technology is applied correctly. © Livinguard Technologies