Sibylle Egele has moved to Ortovox after 14 years at the Oberalp Group and will take on the role of Director Product, where she will be responsible for the brand’s product strategy. “Ortovox has set benchmarks in the market for years with innovative mountain sports products. The combination of uncompromising product quality, distinctive design language and responsible action convinced me. I am looking forward to advancing the brand’s product strategy together with the team,” said the Austrian native.

Egele brings extensive industry expertise: During her long-standing career at the Oberalp Group, she most recently led the entire softgoods segment (apparel/backpacks/footwear) for Dynafit as Product Director, significantly shaping its strategic development.

Michael Sieber, who has been with Ortovox for more than 14 years and previously served as Director Product, will take over as head of the newly restructured Wholesale & Services department. In this role, Sieber will lead the global wholesale business alongside customer service and lifecycle services & repair. His roots lie in wholesale, having spent about eight years in various sales functions at Ortovox. The aim is to advance the brand’s international wholesale business, increase its visibility in relevant markets, sustainably strengthen collaboration with retail partners and distributors, as well as professionalise touchpoints between the brand and partners to jointly shape the future.

Falko Schmidt has held the position of Head of Development Apparel since 1 October 2025, bringing with him around 20 years of experience in the international sports goods industry. Schmidt was most recently Global Head of Testing at On, following career milestones at adidas and Reebok in Europe, Asia and North America. His focus is on high-quality, functional product development, as well as team development and resource-efficient development processes.

“These personnel changes set a clear sign for Ortovox’s future orientation,” explained Stefan Kohlbauer, CEO of Ortovox. “We look forward to welcoming Sibylle Egele and Falko Schmidt, two proven industry experts, to Ortovox and driving the brand forward with their experience and competence.”