The platform helps brands gather clear information and back up green claims with data, avoiding greenwashing and helping them prepare for the Digital Product Passport mandates.

With its new release, Product DNA 2.0, Trimco Group takes traceability to the next level by leveraging strategic partnerships with industry-leading standards: bluesign, Higg Worldly, and amfori BSCI, and incorporating Azure AI into their Greentech solutions. ProductDNA 2.0 aims to streamline the traceability process and ensure the authenticity of information from the source. “The focus for Trimco Group is to let Brands continue to use the environmental tools of their choice – and we offer to gather data in one central place, reducing platform and audit fatigue where possible”, mentions Sustainability and Compliance Director, Camilla Mjelde.

Key initiatives of the new Product DNA 2.0 include:

1. Verified Data Authenticity: ensuring data accuracy and integrity by sourcing information directly from source.

2. Seamless Data Integration: facilitating effortless data flow across the supply chain to enhance transparency and reduce administrative workload.

3. Greentech Integration: embracing green Technology Azure AI to bolster traceability efforts, making it easier for textile, footwear, and workwear brands to access and utilise verified data.

The inclusion of partnerships with verified data providers

Trimco Group’s commitment to social, environmental, and chemical management is demonstrated through collaborations with industry-leading standards: bluesign, Higg Worldly, and amfori BSCI. Trimco partners with Bluesign to ensure that “bluesign verified environmental assessment data” can flow into ProductDNA’s certificate manager module. In this way, brands and facilities that already utilise bluesigns environmental audits and setup – won't get platform fatigue as they connect data together. By connecting to Worldly, Trimco Group gets data directly from Worldly API into their ProductDNA certificate manager module of both environmental impacts (Higg Fem) and Social due diligence (Higg SFLM). Trimco's partner amfori is the leading non-profit business association of global commerce that enables organisations to enhance human prosperity, use natural resources responsibly and drive open trade globally.

“As an amfori member, Trimco Group is well accustomed to this in-depth social management tool, and we are so glad to ensure we can let verified BSCI audit results flow directly into our certificate manager for other brands that are also amfori members to utilise”, concludes Camilla Mjelde.

Advancing Traceability with Cutting-Edge Technology - Azure AI

In 2025, Trimco Group is set to step up its traceability offering. The best of all worlds is the direct API connectivity with Trimco’s partners for verified data from the source. The alternative to direct API, when that is not feasible, is leveraging Trimco Group’s enhanced deployment of Azure AI - where Trimco uses AI to convert certificates, audits, and documents into business-ready data". In this way, Trimco aims to reduce the supplier network's workload and ensure the documents uploaded are accurately matched with the relevant data required.