13/07/2021 – Frankfurt Fashion Week
FFW: Frankfurt becomes the place to be
Following a week of inspiring talks, virtual conferences and numerous live performances, the first edition of the FFW Studio ended on 09 July 2021.
The feedback from the industry is unanimous: Frankfurt is more than delivering on its promise to become the place to be for the forward-looking and progressive fashion and textile industry. © Messe Frankfurt/Jacquemin
The feedback from the industry is unanimous: Frankfurt is more than delivering on its promise to become the place to be for the forward-looking and progressive fashion and textile industry. © Messe Frankfurt/Jacquemin
Detlef Braun, Managing Director of Messe Frankfurt, wants to break new ground in the future: “We see the new Frankfurt Fashion Week as a multidimensional ecosystem that recreates the entire value chain – all types of womenswear and menswear from streetwear to luxury – and brings it together under one roof.” © Frankfurt Fashion Week/Lottermann und Fuentes
According to Anita Tillmann, Managing Partner of the Premium Group, in-person trade fairs without any digital elements are becoming outdated: “This is a trend that was already beginning to emerge before the coronavirus pandemic. Being forced to postpone the shows until January 2022 sped up this process for us.” © Frankfurt Fashion Week/Lottermann und Fuentes