13/07/2021 – Frankfurt Fashion Week
FFW: Frankfurt becomes the place to be
Following a week of inspiring talks, virtual conferences and numerous live performances, the first edition of the FFW Studio ended on 09 July 2021.
According to Anita Tillmann, Managing Partner of the Premium Group, in-person trade fairs without any digital elements are becoming outdated: “This is a trend that was already beginning to emerge before the coronavirus pandemic. Being forced to postpone the shows until January 2022 sped up this process for us.” © Frankfurt Fashion Week/Lottermann und Fuentes
The feedback from the industry is unanimous: Frankfurt is more than delivering on its promise to become the place to be for the forward-looking and progressive fashion and textile industry. © Messe Frankfurt/Jacquemin
Detlef Braun, Managing Director of Messe Frankfurt, wants to break new ground in the future: “We see the new Frankfurt Fashion Week as a multidimensional ecosystem that recreates the entire value chain – all types of womenswear and menswear from streetwear to luxury – and brings it together under one roof.” © Frankfurt Fashion Week/Lottermann und Fuentes
According to Anita Tillmann, Managing Partner of the Premium Group, in-person trade fairs without any digital elements are becoming outdated: “This is a trend that was already beginning to emerge before the coronavirus pandemic. Being forced to postpone the shows until January 2022 sped up this process for us.” © Frankfurt Fashion Week/Lottermann und Fuentes