This year, the exhibition remained a pivotal platform for senior decision makers, with 87% of visitors holding decision-making positions and 71% being directors, CEOs, owners or managers. The collective median budget was €2.9 billion, with 40% of attendees planning to invest in solutions in the next year.

With total attendance hitting 23,061, it is clear that the breadth of exhibits and educational content is motivating two thirds of all visitors to allow more than one day to experience the event in full. 14,036 unique visitors attended this year’s events, surpassing 2024 figures by 10.5%. Visitors travelled from 126 countries, with the largest audiences coming from Germany, Poland, Italy, the UK, The Netherlands, Czech Republic, Spain, France, Switzerland and Austria.

SmartHub, networking and innovation

Michael Ryan, Head of FESPA Global Print Expo, comments: “The feedback we have received on our 2025 events has been phenomenal. From exhibitors and Awards winners, to conference speakers and visitors, it’s clear to see that FESPA Global Print Expo and its co-located events provided an exceptional platform for Visionaries to meet and explore opportunities. As a result of returning to Germany, we saw a 44% increase in German attendees and a 117% increase in Polish attendees in comparison to Munich 2023. In addition, there were well over 100 product and technology launches, networking – and so much more. Having the opportunity to connect with members of the print community from across the world, supporting the growth and development of not only their business, but the wider industry, is what it’s all about. We’re excited to see what further innovations and opportunities the 2026 events in Barcelona will bring to our community.”

Folker Statchetzki, Head of Marketing, Brother, says: “FESPA is the place for us to really showcase our solutions to an interested and international audience. We’re able to converse with them, as they witness the machines in action, explore the final products and provide feedback. FESPA enables our customers to broaden their understanding of the latest innovations.”

European Sign Expo 2025 welcomed its largest exhibitor line-up, and the third edition of Personalisation Experience introduced its all-new SmartHub feature. The SmartHub conference witnessed a line-up of thought leaders and industry experts providing actionable and informative advice on the latest advancements in digital technology, streamlined operations and sustainable practices when delivering customisation.

Take a look at the picture gallery with our impressions of Fespa 2025.

• Fespa Global Print Expo, European Sign Expo, Personalisation Experience and the second edition of Sportswear Pro will take place at Fira de Barcelona, Spain from 19 – 22 May 2026.