27/08/2024 – Rebranding
Lenzing Tencel refreshes brand identity
Embracing the “Nature. Future. Us.” theme, Tencel’s refreshed brand identity bolsters its dedication to inspiring and empowering value chain partnerships to drive positive change in the textile industry.
The declared aim: “To make transparency and traceability a norm across various stages of textile production,” said Kit Ping Au-Yeung, Executive Vice President of Global Textiles Business at Lenzing AG. © Kit Ping Au-Yeung
Tencel’s refreshed branding theme of “Nature. Future. Us”. © Lenzing/Tencel
Tencel branded wood-based fibers continue to foster collaborative innovation in sustainable textile solutions, redefining fiber standards and enabling responsible consumer choices. © Lenzing
The declared aim: “To make transparency and traceability a norm across various stages of textile production,” said Kit Ping Au-Yeung, Executive Vice President of Global Textiles Business at Lenzing AG. © Kit Ping Au-Yeung