“Cast” addresses longstanding challenges in the textile industry by delivering an immersive and seamless experience for sales professionals, designers, and customers alike. The debut of “Cast” marks a significant milestone for Vizoo, a company known for its expertise in digital material scanning for high-end 3D visualization. The first of its kind, “Cast” takes the pioneering approach of enabling users to leverage 3D technologies for fabric showcasing without requiring any 3D expertise.

Addressing a fabric sourcing problem with a real-time 3D solution

In the world of fabric sales, showcasing products effectively has long been a bottleneck. In-person presentations are the common approach, implying costly and time-consuming travel and logistics. Virtual alternatives like online meetings, while promising, frequently result in a fragmented experience as customers struggle to connect fabric samples with discussions on video calls. In addition, no standardized environment for fabric showcasing online is available.

“Cast” solves these problems head-on by allowing sales teams to demonstrate fabrics in real-time and high-quality through an advanced 3D interface. Using a specialized scanning and lighting system, the “Cast” hardware enables fabric presentation in a standardized visual environment while at the same time the “Cast” software interface seamlessly overlays fabrics onto 3D models of products such as shoes, lingerie, and apparel. While the user interacts with the physical fabric on the “Cast” presentation platform, a live view of the fabric gets streamed on a selected product on screen. The viewer gets a clear picture of the materials haptics and at the same time explore how the materials looks like when applied on product.

An exclusive preview at Interfilière Paris

“Cast” will make its debut in the lingerie industry at Salon International de la Lingerie & Interfilière Paris from January 18-20 at the Hämmerle & Vogel booth. “We at Hämmerle & Vogel are constantly looking for innovative services for our clients. As a long-time client of Vizoo, we are very excited about this collaboration, being the first ones to introduce ‘Cast’ to a lingerie fabric show. We believe that ‘Cast’ provides us and our clients with a frictionless, playful solution to engage with the fabric. And most importantly, by reducing misunderstandings about the final product, we eventually benefit from much faster decision making,” says Markus Hämmerle, General Manager at Hämmerle & Vogel.

“The fabric selection process is very emotional and a lot about touch and feel. At the same time, we know that digitization comes with so many benefits which we as Vizoo want to make accessible to the textile industry. The ‘Cast’ solution helps to present, select and sell fabrics by keeping the possibility to interact physically with the fabric haptics and in addition leverage the endless possibilities of 3D visualization,” shares Renate Eder, CCO at Vizoo GmbH.