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30/03/2023 – H&M Pre-Loved powered by ThredUp

Commitment to increasing circular business models

Beginning in the U.S. market, H & M fashion chain now demonstrates what is feasible in order to make useful and smart commercialization of pre-used garments happen: The Swedish retailer has partnered with online resale platform ThredUp to introduce its first resale program for the US market called ‘H&M Pre-Loved’.

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HM-Pre-Loved-Textilien.jpg

The online store also presents offerings in curated scenarios. At the moment nothing could be revealed about H&M's resale plans on the European market. © H&M

 
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Garments at "H&M Pre-Loved" are organized into several smaller sub shops of familiar H&M concepts including e.g. “Denim", "Sport" and "Ladies". © H&M

 
HM-Pre-Loved-Textilien.jpg

The online store also presents offerings in curated scenarios. At the moment nothing could be revealed about H&M's resale plans on the European market. © H&M

 
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James Reinhart, CEO and Co-Founder of ThredUp Inc, Oakland/Ca believes in a sustainable fashion future: The U.S. resale market is expected to grow 16 times faster than the broader apparel market by 2026. © ThredUp

 
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Yvonne Heinen-Foudeh
Editor

Yvonne Heinen-Foudeh

H&M Pre-Loved

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