27.02.24 – Filo 61st Edition
“Activeyarn” by Suedwolle sets a new mindset
Suedwolle Group presents “Activyarn” at the 61st edition of Filo which takes place on 28th and 29th February 2024 at Allianz MiCo, Milano, Italy.
The company´s first seasonless corporate collection: “Activeyarn” is composed of a selection of weaving, flat and circular knitting, hosiery, and technical yarns, with a dominance of advanced spinning technologies, wool blends and other natural, biodegradable and traceable fibres. It should be a seasonless collection of yarns suitable for different occasions, that support attitude and style. This idea is expressed by the concept of “Get active” which is not just about using Suedwolle Group´s products in sports applications, but about a new mindset, about changing perspective: By taking a fresh look at the company´s wide offer, the new yarn provides opportunities and inspiration to explore Suedwolle Group´s potential in terms of technology, sustainability, and innovations.
In the framework of the “Dialoghi di Confronto” of the 61st edition of Filo, Roberto Circelli, Product Innovation Manager Europe Südwolle Group, and Ludovico Rosazza , Area Sales Manager Südwolle Group, will explain “‘Activyarn’ – Get Active, change prospective and explore the full potential of wool”, in an appointment in Filo´s Networking Area. Furthermore, the “Activyarn” range considers with a new point of view Suedwolle Group´s collections for knitting, weaving and technical uses, creating new connections between them and offering a mosaic of new possibilities and versatile combinations.
In conclusion, this theme of the collection and the new mindset is visualized by the concept of a “kaleidoscope”, a symbol of the active change that moves Suedwolle Group´s creativity. The yarns in “Activyarn” collection embody the company´s strategic six pillars of innovation – sustainability, circularity, traceability, design, performance and technology – that drive the entire process of design and production.