Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, commented: “We are only beginning to understand the changes new technology will bring to the textile sector, but it´s clear there is huge potential in design, personalisation, production, sustainability, traceability, and more. Intertextile Apparel prides itself on providing the right platforms within the fair to meet the market´s needs, and the ‘Digital Solutions Zone’ will allow our exhibitors and visitors to capture the opportunities of the digital revolution. We have consistently provided education of this topic through our fringe programme, and given a platform to several such exhibitors, but to expand and concentrate this offering into a dedicated zone is something we’ve been eager to realise.”

Innovations such as eco-design, product passports, and sustainable solutions for production are in high demand in China as EU regulations target the entire supply chain. Set to provide a unique opportunity for start-ups and emerging technology companies with potential textile industry applications, at the upcoming Autumn Edition the new zone will put these companies in front of thousands of international and domestic manufacturers looking to gain a technological edge in a competitive market. A unique, open booth design will help to facilitate discussions, while exhibitors will also be able to deliver seminars or product presentations for added engagement.

Key zones at Intertextile Apparel this autumn

Located in the International Hall, the “Digital Solutions Zone” will be the latest addition to a number of product zones at the show, with others including:

• Accessories Vision: for all garment and fashion accessories, including zippers, buttons, ribbons, lining, and much more.

• Beyond Denim: fashionable, traditional and innovational denim products, ranging from indigo-dyed cotton to bio-dyed viscose fabrics.

• Digital Printing Zone: up-to-date digital printing solutions and an array of on-trend printed fabrics.

• Econogy Hub (new): the new featured zone for sustainable textile products and services, taking the place of all about sustainability.

• Functional Lab: the go-to platform to cater to global demand for athleisure, sportswear, protective apparel, and more.

• Premium Wool Zone: exclusive zone for high-end wool fabric suppliers of bespoke garments and suiting.

• Salon Europe: featuring a variety of textile products, showcasing the best of European brands for the Asian market.

• Verve for Design: dedicated zone for original pattern designs, with end-uses ranging from fashion to home furnishing.

Companies interested in contacting the organisers, to find out more about the new or existing zones, can click here.

Other upcoming shows:

Intertextile Shanghai Home Textiles – Autumn Edition 14th -16th August 2024, Shanghai

Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies 26th - 28th February 2025, Ho Chi Minh City