20.12.23 – PrimaLoft
Redefining durability and performance in synthetic insulation
PrimaLoft, an advanced material technology company, has unveiled its groundbreaking innovation, “PrimaLoft Utility”. This cutting-edge synthetic insulation redefines durability and performance in challenging conditions, setting new benchmarks.
PrimaLoft Utility stands out with enhanced structural integrity, offering exceptional abrasion and compression resistance for remarkable longevity and sustainability. It offers versatility with a wide range of fabric options, from breathable garments to rugged usage. Notably, it maintains peak performance even after numerous high-temperature wash cycles, making it a dependable choice for high-performance insulation that is easy to maintain. “PrimaLoft Utility” represents a game-changing advancement, enabling lasting and sustainable functionality. Tara Mauer-Mackay, senior vice president of product strategy at PrimaLoft said: “‘PrimaLoft Utility’ represents a game-changing advancement in synthetic insulation technology. Its enhanced durability, easy care attributes, and versatility empower users to explore new realms of functionality and usefulness. It also enables garments that can last a lifetime, a critical aspect of sustainability that is often underdiscussed.”
The key attributes of PrimaLoft Utility include:
Maintains Thermal Values: PrimaLoft Utility`s unique structure retains its original warmth levels, even after experiencing harsh wearing conditions, ensuring long-lasting comfort and performance.
Resilient & compression resistant: The material bounces back effortlessly after repeated motion and extended compression, upholding its insulating properties even through rigorous wear. Abrasion resistant: PrimaLoft Utility`s exceptional abrasion resistance minimizes fiber migration, allowing it to be paired with a wide range of fabrics, while maintaining its integrity over time.
Easy Laundering: With the ability to be washed and dried at high temperatures, PrimaLoft Utility takes the hassle out of caring for high-performance garments.
Design freedom: PrimaLoft Utility's durability and compatibility with a variety of fabrics and quilting styles provide designers with the creative freedom to craft unique pieces for diverse applications, from workwear and kid's wear to outdoor and lifestyle apparel. Easy on the Earth: PrimaLoft Utility not only offers exceptional performance, but also boasts recycled content, efficient manufacturing processes, and a long-lasting lifespan – contributing to sustainable practices.