02.07.25 – Fashion supply chains
Circulose launches “Circulose Forward”
As part of its mission to evolve from a pulp producer to a full solution provider, Circulose is taking another step toward scaling circular solutions in the fashion industry with the launch of “Circulose Forward”.
This platform constists of practical tools that help brands seamlessly integrate Circulose into their supply chains and products. Launching into the public sphere with the solutions-driven non-profit Canopy, the “Circulose Forward” platform includes the Circulose “Material Library”, featuring “Priced Materials”, the “Price Calculator” and the updated Circulose “Supplier Network”.
"Scaling up next-gen materials is not straightforward. To enable adoption at scale and at pace, we need to make integration into brands’ supply chains seamless. ‘Circulose Forward’ is a key initiative to make that happen," says Jonatan Janmark, CEO of Circulose. “We’re proud to support partner with Circulose’s on the launch of ’Circulose Forward’,” said Nicole Rycroft, Founder and Executive Director of Canopy. “It’s the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next -Gen future.”
The “Material Library”
This a digital showcase of commercially available materials made with Circulose. It includes a curated selection of fabrics and yarns that highlight the beauty, performance, and versatility of Circulose.
The “Priced Materials”
A selection of these materials qualify as “Circulose Forward Priced Materials”, meaning they follow a logic grounded in the principle that there should be no unwarranted price amplification through the value chain steps.
The “Price Calculator”
This tool leverages this logic and helps brands estimate the expected cost impact at material or garment level of adopting Circulose.
The “Supplier Network”
The “Circulose Supplier Network” (CSN) is a group of supply-chain partners that are experienced in producing materials made with Circulose and are committed to support a smooth and efficient shift from virgin fibers to Circulose.
The platform is still under development, but a preview is available now on the Circulose website.