Metaverse

26.01.23 – Phygital Fashion

Phygital Fashion

Digital clothing can help to limit impulsive fashion purchases

Retail purchases, especially in fashion, are often made on impulse, which has a detrimental effect on the planet. Digital twins of real-life clothing ... Von Sibylle Michel (Aktuell in Mutterschutz)

Multi-channel sales via analog and virtual worlds – The Adidas flagship store Shanghai opened in November 2018. With launch date of December 17, 2021, Adidas is also operating in the metaverse. © Adidas

14.07.22 – Artificial Intelligence

Artificial Intelligence

Status quo in the Fashion Arena

textile network’s correspondent Yvonne Heinen-Foudeh shades some light on where the fashion and apparel segments stands to adopt A.I. related technologies. Von Yvonne Heinen-Foudeh

Nike, H&M, Gucci are already investing heavily in consolidating their brands in this virtual world. © Tiendo

09.05.22 – Metaverse in fashion

Metaverse in fashion

A new way to connect with consumers?

The word ‘Metaverse’ has been on everyone’s lips since Facebook rebranded itself as Meta and thus positioned itself as a major player in the new virtual ... Von Redaktion