Good Earth Cotton is earth’s only climate positive, traceable cotton, sequestering more carbon than it emits across its entire growth lifecycle with secure, auditable data protecting provenance and transparency. Sharing a vision for a more environmentally accountable fashion industry, Advance Denim embraces Good Earth Cotton as a means of change – to disrupt traditional farming and manufacturing practices to further improve the environmental impact of denim and cotton overall.

Cotton makes up 25% of the world’s global fibre use and the fashion industry accounts for 5% of annual global carbon emissions as the third most polluting industry after construction (10%) and food (25%). Advance Denim intends to incorporate 90% environmentally-conscious fibres in their product line by 2023.

“Advance Denim is proud to announce that we will be adding another layer of sustainability to our Advance Sico mill in Nah Trang Vietnam by partnering with Good Earth Cotton, bringing denim made with modern regenerative cotton to the Vietnam region,” says Advance Denim’s US Marketing Director, Mark Ix. “Advance Sico and Good Earth Cotton share a commitment to sustainability and carbon reduction, and are motivated to deliver high quality, sustainable and fully traceable products.”

Good Earth Cotton employs modern regenerative and smart farming practices to minimise its global environmental footprint and maximise soil health, while elevating members of the global supply chain as agents of change. It is completely traceable, backed by the power of FibreTrace technology, which delivers end-to-end traceability in real-time to allow for irrefutable data and storytelling that is backed by scientific evidence.