The John Lewis fashion rental website, which lets customers rent dresses for a selected amount of time, enables customers to see how the dress looks on them online before they rent with the “Try it on” feature. Customers can virtually try on dresses by uploading a headshot and sizing information, providing a personalised and convenient experience. The aim is to help customers find the perfect dress for their occasion before renting it.

Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. It was created by Anthropics Technology, an AI technology company based in London, UK. Hurr Enterprise powers circular strategies for many retailers and fashion brands.

You can see Zyler technology working on the John Lewis platform.