The investment in Durst´s technology empowers 3 Sixty to increase its production capacity while streamlining its workflow. The Durst “P5 350 HS”, known for its versatility and high-speed, high-quality output, complements 3 Sixty´s focus on sustainability. The hybrid capabilities of the “P5”, combined with its rapid performance and adept handling of diverse materials, should position it as an asset in the production process.

Richard Inkin, Managing Director of 3 Sixty, said: “The P5 350 HS gives us huge versatility due to the hybrid capabilities as well as the high speed and quality levels it can achieve. It´s handling of some of the more unique materials we use was also a big tick in the box. The incredible performance levels mean we can now work more efficiently throughout the business as print is only one element of many, in getting a job out of the door. Having more time now to cut, collate and pack the jobs has given us more flexibility in the way we work. The ‘P5’ speed levels mean that we will not need to run anywhere near the high speeds it can achieve and still increase our capacity by more than 30% without the extra costs that we would think we would have incurred. Print is about manufacturing a high quality product from start to finish, not just how quickly you can print it.” Furthermore, this aligns with 3 Sixty´s goal of delivering high-quality products efficiently. In the face of uncertainties in 2024, the strategic investment reflects an forward-thinking approach.

As a result, 3 Sixty aims to make significant investments every few years to stay at the forefront of technology and address environmental considerations, such as ink usage, material developments, and energy efficiency. Peter Bray, Managing Director of Durst UK & Ireland, lauds the company´s holistic approach and highlights the collaborative relationship between the Durst Group and its customers. In conclusion, the investment in Durst´s technology serves as a catalyst for ongoing improvements and efficiencies at 3 Sixty, showcasing the impact of innovation on business success in a dynamic market.