The collaboration between TrusTrace, a global SaaS company specialising in product traceability and compliance, and Peftrust, a provider of product-level environmental footprinting solutions for textiles and footwear, aims to address the growing demand for tracking and evaluating a product’s environmental impact throughout its lifecycle.

By combining Petrust`s Life Cycle Assessment (LCA) scores with TrusTrace`s environmental traceability data, an end-to-end solution for fashion brands is presented, so that they can trace their environmental impact. Brands only need to enter a few data points to generate an initial Product Environment Footprint (PEF)* score; TrusTrace automatically provides data to make the score more robust. Therefore TrusTrace`s data is connected to Peftrust through an API (Application Programming Interface); once a score is calculated, it is sent back into TrusTrace’s user interface. The PEF score tracks the environmental impact of materials from manufacturing to the end of a product's life cycle and is increasingly recognized as a reliable measure of sustainability amongst France and Europe. Bruno Mattia, TrusTrace’s director of business development, says: “As a result, we are now the world's first end-to-end solution combining environmental traceability and impact, providing much more than the interchange of data to offer these critical measurements to the largest fashion brands around the world.”

 Laurent Bocahut, a representative from Peftrust, added: “Stronger data protects brands from the risk of making false or misleading sustainability claims.” US brands are also beginning to recognise the PEF score as a reliable measure of sustainability.

*The Product Environmental Footprint (PEF) is a methodology developed by the European Commission to account for a product's entire life cycle. The score, which covers 16 impacts beyond a product’s carbon footprint, is based on Life Cycle Assessments (LCA), the method for measuring environmental impact. This method tracks manufactured materials from the beginning to the end of its “life” to determine its overall environmental impact.