12.09.25 – Textile Printing
Driving expansion with Mimaki’s Textile Printing
The Italian company, Elle-Erre has established itself as a trusted name in textile and visual communications printing and specialises in producing high-quality printed materials for a variety of applications in the event industry, including large-format prints, advertising banners, and customised retail displays.
Elle-Erre has invested in four Mimaki “TS330-1600” units. © Mimaki
Specialized in the production of high-quality printed materials for a variety of applications in the visual communication and events sectors, the company has equipped itself with cutting-edge technologies. © Mimaki
As markets such as events, and sportswear increasingly called for personalised, high-speed, and environmentally conscious solutions, Elle-Erre recognised the need to future-proof its operations. Staying competitive meant embracing technologies that could deliver quality and versatility at scale, without sacrificing sustainability. To meet these goals, Elle-Erre turned to Mimaki, a long-standing technology partner, and began a new chapter in its journey with the third generation of Mimaki’s digital printing solutions.
Meeting the demands of modern events and sportswear
The events and sportswear industries have unique challenges. Brands require eye-catching designs, durability, colour consistency across jobs and quick turnaround times to stay competitive. Compounding these issues were growing environmental concerns, particularly around energy use and material waste during the sublimation process. Elle-Erre sought to differentiate itself by focusing on boosting its production processes to deliver not only high-quality textiles, but also innovative and sustainable solutions that cater to these industries. The company first turned to Mimaki’s digital printing technologies in 2010 and has been expanding its digital printing equipment since 2010. The impact of these investments was immediate. Elle-Erre significantly expanded its production capabilities, enabling 24/7 operations with reduced staffing needs. The vividness and consistency of their prints became a key differentiator, often remarked upon by clients. Waste levels dropped, setup times were reduced, and repeat orders increased by 30% within six months of installation.
Business growth and enhanced client satisfaction
In a highly competitive market, Elle-Erre has built its success on delivering customisation, quality, and fast turnaround times. The integration of Mimaki’s advanced technology has enabled the company to continue innovating while reinforcing its leadership in the Italian print industry. The enhanced print speed, quality, and versatility achieved through Mimaki’s solutions have allowed Elle-Erre to take on more complex and creative projects across retail and events, serving a growing client base that values precision and originality.