14.10.24 – New innovations
Collaboration to launch low-impact contra denim collection
Archroma, Kipas Denim, and Jeanologia are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal and greater sustainability.
Denim has traditionally been challenging to produce, especially for black and indigo fabrics with a worn or distressed look, requiring significant water usage and harmful chemicals. © Archroma
The Contra Denim collection is laser- and laundry-friendly, with colors that are deep and durable. © Archroma
Denim has traditionally been challenging to produce, especially for black and indigo fabrics with a worn or distressed look, requiring significant water usage and harmful chemicals. © Archroma