While policymakers, consumers and investors continue to apply pressure for transparent supply chain mapping, 50% of the world’s largest fashion brands continue to disclose little or no information about their supply chain and only 12% of brands worldwide publish any insights into their raw material suppliers.*

The shift in consumer consumption behaviours and growing demands for greater ethical and environmental responsibility has been a key driver for change. 60% of fashion consumers want more transparency about the production journey of their clothes and more than 40% of consumers surveyed in the U.S., more than 50% in Europe, and almost 70% in China say they want access to more information about how their clothes were made.**

Removing the barrier to transparency with FibreTrace Mapped

FibreTrace Mapped enables the industry to create a future that champions sustainable and ethical creation and consumption. “The lack of accountability within the textile industry has left the door wide open for social and environmental neglect and misconduct. Brands have an obligation to look at their supply chain, identify issues, and address them. At FibreTrace we believe that transparency shouldn’t cost the earth, so we decided to launch FibreTrace Mapped free of charge in the hope that we can encourage the industry to claim accountability and responsibility for their supply chains and be the change for a better future,” says FibreTrace Chief Executive Officer, Shannon Mercer. This offer is valid until 31st December 2023. From 1st November 2023 free account access will be limited to 500 digital audit credits per annum.

Works with all fibres and materials

Powered by Blockchain technology, FibreTrace Mapped provides a digital centralised chain of custody for unlimited users. Accessible anywhere, anytime, on any device due to the cloud based software solution, with the functionality to upload order and shipping documentation, and incorporate existing environmental and social compliance credentials. The platform is system agnostic and can integrate with various product and data management systems and tools and allows users to set up their company profile, add colleagues, register their own sites, and invite partners across the supply chain.

FibreTrace Mapped works with any fibre, any material, any certification, any document, any data and any integration, in one intuitive system where all information is protected, private and secure. For enhanced traceability, FibreTrace Verified combines physical tracing technology with the digital platform to provide trust, verification and authenticity of fibre.

 * Fashion Revolution, 2022, ‘Fashion Transparency Index’.

 ** Avery Dennison, December 2021, ‘Digital Consumer Behaviour Report’.