26.08.25 – Crisis and future of Swiss sheep’s wool
Swiss wool between potential and pressure
The purchase of Swiss wool was suspended in spring 2025 – a consequence of shrinking demand and a lack of infrastructure. What happens when a natural material with unique properties can no longer find a market?
Friedrich Baur, Managing Director of Swisswool, is expressing concern: “If wool can no longer be marketed, the entire system is under pressure.” © Swisswool
Friedrich Baur, Managing Director of Swisswool, is expressing concern: “If wool can no longer be marketed, the entire system is under pressure.” © Swisswool
At around 20 locations, Swisswool purchases wool directly from farmers each year. © Swisswool